- BRAND STRATEGY & IDENTITY
- CONSTRUCTION & HOME SERVICES
STL FENCEWORKS
YOUR SATISFACTION IS OUR PASSION.™
Building a premium home services brand from the ground up — and keeping it growing.
The Seed
STL Fenceworks had 50 years of trusted craftsmanship, a loyal customer base and a reputation built one yard at a time. What they didn’t have was a brand that looked and felt like the premium contractor they actually were. Before they could grow, they needed to know what they stood for and how to say it.
The Sprout
Give a great local business the brand it deserves.
As fractional CMO, the work spans every dimension of the brand. Brand guidelines and voice established a consistent identity across every customer touchpoint. Vehicle wraps turned every truck into a rolling billboard across the metro area. A redesigned website, custom project photography, sales flyers, door hangers, yard signs, stationery and crew shirts gave the brand coherence and credibility at every scale.
Digital advertising, SEO optimization, SEM and social media management keep the pipeline full. Radio drives awareness in a market that responds to local voices. A newly launched online fence estimator, built to meet customers exactly where their buying journey begins, turned the website from a brochure into an always on sales tool.
Every word of branded content, written. Every project photo shoot planned and personally executed — no outside photographer needed. Every channel managed with the same strategic intention.
The Growth
STL Fenceworks now looks and sounds like the premium contractor they’ve always been. A unified brand presence across every truck, screen, yard sign and social post has built the kind of recognition that turns neighbors into customers and customers into advocates. In the past year alone, social media views grew 870%, with 98.6% of that reach coming from people who had never followed the brand. Engagement climbed over 110%. The audience didn’t just grow — it found them.
