- EXPERIENTIAL
- TECHNOLOGY SECTOR
LOCKHEED MARTIN
THIS SCIENCE ISN'T FICTION
Making Advanced Aerospace Technology Accessible and Inspiring
The Seed
Make cutting-edge aerospace technology feel tangible and inspiring—not distant or abstract. Show the public that Lockheed Martin’s innovations aren’t science fiction. They’re science fact.
The Sprout
This isn’t movie magic. It’s real science.
Turn the experience into a movie studio lot. Three “sound stages” showcasing advanced aeronautics, Mars exploration, and robotics—designed to look like sci-fi film sets. The reveal: everything is real, working Lockheed Martin technology. The centerpiece Mars Bus offered an immersive journey to the red planet, making space exploration feel within reach.
The Growth
An award-winning experience that translated complex aerospace technology into something visitors could touch, explore, and understand. Positioned Lockheed Martin as accessible innovators building the future today.
